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The Psychology of Strategic Clarity
How elite performers structure decision-making when outcomes are uncertain and stakes are high.

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Awe; literacy; and AI adoption; designing for wonder while protecting judgement
Lower technical literacy often predicts greater enthusiasm for artificial intelligence; novelty and speed elicit awe; awe lowers scrutiny; adoption rises. Emerging evidence suggests that people with limited understanding of how systems work are markedly more willing to try them; they are more likely to describe the experience as magical; and they are more comfortable delegating…
28 Sep 2025
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Work, Behind the Scenes

Articles and insights from active projects and real-world applications.
Awe; literacy; and AI adoption; designing for wonder while protecting judgement

Lower technical literacy often predicts greater enthusiasm for artificial intelligence; novelty and speed elicit awe;…

28 Sep 2025
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A B tests; divergent delivery; and behavioural validity; why platform experiments mislead and how to design for truth

Marketers trust split tests because random assignment promises clean inference; on social platforms that promise…

21 Sep 2025
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AI and work; evidence; fears; and what we can say now

Systems are becoming more capable each month; they draft; reason; and create on demand; public…

03 Sep 2025
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Interjections; anthropomorphism; and customer choice; teaching chatbots to listen

Small conversational cues shape large outcomes; when chatbots use interjections such as oh; wow; aww;…

19 Aug 2025
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"The difference between good strategy and great strategy isn't intelligence, it's the discipline to see systems beneath symptoms."

From "Decision Velocity in Uncertainty"

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Psychology behind choosing a charity: key factors and how to manage them

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